Collaboration with Sol Pandiani
The Facial Agency project aims to educate about what your face’s place is in the development of new technologies, as well as expose the divergence between the control you may desire or expect to have over your facial data, and the control you probably do have based on your social capital and experiences.
The comparison takes place between to scores. The first is the Desired Agency (DA) score, provided by the user, reflecting the desired level of control over their facial data. The second is the Actual Agency (AA) score, calculated on the basis of 30+ variables, including the user’s biometric data and past usage sharing of it, weighted by factors such as citizenship, race, and social media usage. The variables are then weighted and combined through a mathematical formula into a final score. It is calculated automatically, and reflects the user’s actual likely level of control over their facial data